The market has shifted... big time!
Hey there,
Something changed in your business this year, even if your calendar looks about the same.
Maybe the projects got smaller.
Maybe a client asked you to "just polish" a draft they wrote themselves.
Or maybe a longtime client stopped sending work, and you have a pretty good guess why.
Your clients now have a tool that writes. It's fast, it's cheap, and it's good enough for a lot of what they used to send you. So they're paying less for the writing.
But they still need someone to tell them what to say, who to say it to, and whether it will work. AI can't do that for them. It doesn't know their business the way you do. And it can't look at a clean draft and tell them it's still wrong.
I see this from both sides now. I spend most of my week helping companies figure out where AI fits in their business. They're happy to hand the drafting to AI. But the part they value most is someone who can look at their situation and help them decide what to do about it.
If you've read my book, AI and the Great Rebundling, you already know this. Your clients are rebundling the work. The money is moving from the "session player" to the "orchestrator."
And every month the tools get better, more of the work you're known for becomes something a client can do without you.
